Importance of having a content marketing strategy for your small business

The phrase “Content is king” is as relevant in 2020 as it was at the beginning of the digital revolution. It is associated in every stage of the buyer’s journey. Prospects become lead after going through general information. Whether you are a B2B or a B2C institution, you could benefit from a content strategy to derive greater ROI on marketing efforts. The absolute basis of inbound marketing, crisp, quality, informative content help brands develop a voice which is unique to the business.

Reaching your target audience is always a big challenge for small business owners. So creating good quality content on your website, that solves your audience’s frequently asked questions and addresses their concerns would ensure your website is continually found by them. This in turn can influence brand reputation. The social media channels with its millions of users are a huge platform to showcase your business’s portfolio. Creative means of harnessing this same privilege and designing easily shareable content offers a value marketing strategy.

Today the concept of “hard sell” do not go down well with our audience. They would embark upon a lengthy buying process before finally making the purchase. The size of the purchase directly proportional to the time for consideration. Quality content here would mean a successful lead generation.

In other instances, when you successfully create an impressive blog content, other websites would want to link back to it. All search engines tally these backlinks as a credible proof that you have useful, good quality resource. This in turn makes all the product links in your blog look trustworthy too. So every time you market for your products, an efficient content strategy in place would ensure you get back not just traffic and leads, but establish your brand as topical authority. Your website becomes your best salesperson.

Frame an interesting personality for your brand, entertaining, interesting or even sassy, whichever is more allied to the tone of your business. Devise creative content for engagement, get your customer to become emotionally invested in your brand. A brand has no value till it humanises itself and becomes accessible to the audience. Content help start conversations, gauge people concerns, reviews, further assist branding and reputation management.

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