Top reasons why every business needs a website!

In today’s uber-competitive world, a website acts as a digital storefront or showroom conveying a business’s credibility as a brand. It is an opportunity to outrank your competitors, and drive targeted sales. It is a global footprint instantly placing you on the international market. Currently, with over 560 million internet users in the country, India is reportedly the second-largest online market in the world, behind only China.

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1. A professional approach: Most consumers automatically give more credibility to businesses with a strong online presence. Listing down exciting past projects, details on clients, and awards/recognitions provides an effective representation of your company and values. Also, creating your own email address using the website account promotes a formal approach to business correspondence.
2. New customers and potential leads: It’s a complete no brainer that every business small or big requires new customers for its continued success and one of the simplest ways of making yourself visible on Google is an optimized website. They effectively inform the search engines about your service areas, phone numbers, working hours etc. thereby putting your business on the map.
3. Engagement: An efficient website helps you create customer engagement. Using various methods like 24*7 live chats, requesting free quotes buttons, emailing general queries or even scheduling an appointment using forms, websites help create a channel which could be further utilized to harness potential leads.
4. Establishing social proof: You can put your best foot forward and display the top reviews and testimonials received from satisfied customers. Multiple positive reviews have been found to make your potential leads give your business considerable leverage over your competitors during decision making.
5. Efficient marketing tool: If you are still investing tons of money after traditional marketing vehicles then you are clearly wasting resources. The former method covers less ground, is unstable, and costs so much more money. Flyers, pamphlets, posters, brochures invariably end up in the trash cans. On the other hand, harnessing the power of online marketing, you can create inbound traffic directly to your website. By updating your website with even 4-5 blogs every month with topics pertaining to your function area can help attract up to 4X greater traffic to your site. More the content, more the search engines have to crawl and index such activity, establishing your website as an important resource for useful information. Most blogs come with a comment section that allows your audience to communicate and start a conversation. Answering their queries in return help you dehumanize your business.
6. 24*7 accessibility: Unlike your traditional 9-5 business hours, a website functions all day. This means your customers can find you at any time of the day, via your digital presence. Even in your absence, it provides them with all the details about your services to make an informed decision. For certain businesses it allows customers to submit order requests or make purchases after hours seamlessly.

Our team of experts at Prolific Logiciel understands that superior website design is not only a pretty looking site but a thoroughly optimized one, packed with quality content, built to rank in the search engines for maximum visibility. We look forward to helping your business grow by designing functional websites, which acts as your biggest asset and a significant sales tool, reaping positive ROI over a prolonged period of time with little to no maintenance. Contact us on +91-9231541285 for a free quote today!